Observing and interviewing users of a UI help prepare the next generation, expected new functions and functionalities… Individual Interviews are suitable and very insightful research technique to gather usage, attitude, define user requirement, detect emerging needs… They can be used with any targets B2C, B2B and EX research projects.
Except for ethnographic, individual interviews can be conducted remotely in most of the case. Still, face to face is what we prefer as cognitive empathy is more accurate when you are discussing with an individual who seats in the same room as you do.
If you have questions or need a reliable partner for your next qualitative research project in France or Europe, please contact us.