Language is a major factor of the user experience. As UX specialists, we provide UI translation services from English toward French.

Words impact usability. Choosing action verbs, using forms easy to project into, making a clear difference between the speaker and the recipient… All this makes browsing and using an interface easy or not, clear or not, and, in the end, engaging or not.

Language also has an impact on your brand image. Depending on the tone you use, the vocabulary you choose, the way you address users, visitors form their own image of your brand. Through distance, consideration, engagement, users make a shape of you and imagine how much you are willing to help them.

Once a user has an image in mind, it is very difficult to make it change, because replacing a piece of information in someone’s memory requires ten times more energy than adding a piece of information to an available part of someone’s memory.

Language has an impact on trust. A problem with the quality or accuracy of a translation, a few hackneyed or too slang expressions are enough to dissuade a potential customer from completing their purchase on your online store.

With our extensive experience in user interfaces, we know how to choose the works. Translating an interface into French is a serious job for UX specialists.

Please feel free to send a message or schedule a call would you like to know more.